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President’s Letter

Thank you for your interest in Southport Capital and for visiting our website. We welcome the opportunity to introduce ourselves, and to express how we operate as an independent firm.

Southport Capital was founded in 1992, as a SEC Registered Advisory Firm. We started with an office in Tennessee and South Carolina and have grown to offices in nine states with clients across the majority of the fifty states. We have helped countless individuals and organizations over the years manage their wealth by investing wisely with their personal goals in mind. As a registered investment advisor, Southport Capital is required by the Securities and Exchange Commission to adopt and enforce a code of ethics and compliance that establishes the standards of conduct and culture that make our fiduciary responsibility to our clients come first. As CEO and President of Southport Capital, I assure you that our team focuses on individual attention to our clients by creating and developing customized plans for your objectives.

Customized, personal service is the cornerstone and mission statement of our company. Our advisors and support staff take great pride in supporting the needs of our clients by building strong, long term relationships over generations, providing innovative custom solutions, and constantly researching their business challenges.

Southport Capital has assembled a broad variety of fee-based advisory programs for both personal and businesses of our clients. More importantly, we also provide the guidance and counsel needed to fully utilize all the resources available on our platforms. In addition, Southport Capital affords access to trust services, estate planning consultants, 401K Plans, and a general insurance agency for fixed insurance needs (including the complicated Medicare choices available). We subscribe to and utilize the top research firms, as well as the most up to date cloud-based technology, along with internal audits and a Compliance consultant to always be aware of changing rules.

We are true advocates of continuing education and the never-ending pursuit of personal and professional development. We believe that perpetual success requires perpetual learning and our success depends on how successful we are for you. Please feel free to contact me at any time with questions or concerns.

John Woods, CEO, and President

John Woods

John J. Woods is the father to four boys and husband to Janelle Blaylock Woods. John attended Tennessee Tech where he was a member of the football team. He is in his 30th year in Financial Consulting and the last twenty six years as Executive Director at Oppenheimer and Company.

Prior to that, John was Vice President at Lehman Brothers. John is a former owner of 7 Speed and Agility Facilities and owned Sports A Rama and Honeycutt Sporting Goods for 5 years. His two oldest sons played football at Kentucky and 16U football and baseball at Walton High School, as well as 643 Baseball. John has served on several committees at NYO.

He is President of Friends of Chastain Park Foundation, serves on the Board at 643 Baseball Foundation and is the Chairman of Walton High School Touchdown Club. John is currently the owner of the Chattanooga Lookouts.

managing partners

Clay Parker

Partner & Senior Investment Manager

Michael Mooney

Partner & Senior Investment Manager

Jim Woods

Partner & Senior Investment Manager

Our History

Southport Capital was founded in 1992 by Abbie Keyes and Don Tomlin with offices in Chattanooga, Tennessee and Charleston, South Carolina. In 2001 the firm was sold to the Livingston Company LLC located in Chattanooga. At that time, the firm added the investment advisors, Curtis W. Seiler, and Clay Parker, along with research and support staff. Mr. Keyes retired in 2006, while Mr. Tomlin retired in 2016. Mr. Seiler retired in June of 2011 from the Chattanooga office. In 2008, Livingston Company sold their majority interest in Southport to Private Equity and at that time opened the Atlanta office with James W. Woods as Senior Portfolio Manager. Southport added an association with Darold C. Brooks, CFC RCA. Mr. Brooks maintains his own company office in Marietta. In 2017, John Woods took majority control of the firm and was named President and CEO.

Southport is registered with the Securities and Exchange Commission as a Registered Investment Advisor under the Investment Advisors Act of 1940. As a registered investment advisor, Southport Capital is required by rule to adopt and enforce a code of ethics that establishes the standards of conduct expected of all employees and reflects their fiduciary duties.

Southport Capital strives to provide the highest quality service to each client. Our investments affirm our commitment to quality as our clients’ holdings consist of a diversified mix of companies whose names and products are recognized around the world. We look for both growth and value characteristics in the companies we select growth in earnings and dividends… and value based on various ratios including price to earnings. In short, we look for great companies with dominant businesses that trade at reasonable valuations. We complement our holdings and diversification with the use of exchange-traded funds. (ETFs)

About Southport Capital

At Southport Capital, we understand the unique challenges that come with managing wealth.  For over 25 years, we have served as a trusted partner of individuals, families, and institutions, providing wealth management guidance and solutions based on a thorough understanding of each client’s situation and goals.

We bring proven expertise to bear on every aspect of a client’s wealth – from accumulation and growth through preservation and distribution.

By taking an objective and proactive approach that reflects the nuances and complexities of each situation, we continue to build trusted relationships.

Our Investment Management Approach

We are an equity rooted firm, providing active portfolio management for our valued clients. We invest in predominately mid to large-cap domestic companies whose names and products are recognized around the world. We are not solely a growth manager or a value manager. We are both as we seek great growth companies at reasonable valuations. We are independent yet have access to many of the world’s greatest equity research organizations. Our approach to individual stock selection is to research the research which greatly leverages our time and allows us to better focus on service to our clients.

We are flexible to the needs of each of our clients as each is different. We believe that protecting assets is as important as building assets. We will hedge risk for our clients while seeking long-term capital appreciation within an asset allocation framework of stocks, bonds, ETF’s and cash that best fits their needs and risk tolerances. We do not advocate a buy and hold equity strategy, rather we believe in constant research and technical review where the sell-side decision is as important as the buy-side research. We look to sell covered call options on many of our equity positions to best manage price fluctuations and enhance income for our clients. We will also sell/write put options for immediate cash returns and to potentially gain better entry points for our positions, along with purchasing put options for added down-side protection when warranted. 

We do not believe that investors, on a regular basis, can either time the market or predict the best performing sectors. Accordingly, we generally believe in staying fully invested in our equity portfolios using a diversified weighted sector approach, but within an overall framework of our client’s goals, objectives and risk tolerances.


Our Difference

Recognizing that no two clients are alike, we take the time to listen and to understand your particular circumstances, goals, and aspirations. This understanding serves as the basis from which we develop an integrated plan that addresses every facet of your wealth. Our comprehensive approach is designed to create a plan that achieves your short and long-term goals.

When crafting an integrated wealth management plan, we draw on our expertise and the expertise of third party professionals in the following areas:

• Financial planning
Retirement income planning
• Estate planning
• Tax planning
• Business succession
• Intergenerational wealth transfer
• Philanthropy

Staying objective and consistent is the key to investment success. We do not let emotions guide our decisions nor do we project our beliefs on the markets. What anyone “thinks” about the market is of little use in successful investing. Our use of objective indicators, void of emotion, gives us consistency in determining the proper path for your money.

Benefits Of Using Southport – Institutional Thinking for Individual Investors:

We believe that individuals and families with significant wealth can benefit from the rigor and sophistication that typically characterize institutional portfolio management. Our approach to managing client assets is rooted in the following core strengths:


Deep Understanding. Before we invest any money for a client, we first determine the client’s goals, tolerance for risk, and time horizon. We measure these factors against our extensive knowledge of investments. Only then do we consider asset allocation and diversification.

Disciplined Portfolio Construction. Based on the specifics of each client’s situation, we provide exposure to an appropriate mix of traditional and non-traditional assets. We also seek to provide diversification within asset classes; across sectors, and industries.

At Southport Capital, we aim to provide advice and education to help you create a plan that will help meet your long-term financial goals in your retirement.

Have questions about Retirement Planning? Contact one of our advisors in a location near you.

Terms of Service

These documents are for general information and educational purposes only, and must not be considered an investment or financial planning advice. Such advice must be tailored to your individual situation and objectives. Investors should consult all available information, including fund prospectuses, and investment legal and accounting professionals, before making any fund purchase or executing any investment or financial planning strategy. They must exercise their own independent judgment when making any investment decision.

All investments involve risk. There can be no guarantee that the strategies, tactics, and methods discussed here will be successful. Shares may be more or less valuable than purchase price at any time in the future. Any performance-related numbers referenced are not verified and are being used for informational purposes only.

Copyright © 2019 Southport Capital®